Do you recycle while others are watching? Personality, identity, visibility, and 21 pro-environmental behaviours Seminar

On Wednesday 5th December we are pleased to welcome Dr. Cameron Brick from the University of Cambridge for our external seminar series.


We have the technology and knowledge to mitigate environmental problems like climate change, but it remains unclear why many individuals reject mitigating behaviours and policies. Dr. Brick will argue pro-environmental behaviour is based not just on beliefs about the environment or the difficulty of taking action but also on individual differences and how people think about others. Examining the person in social situations may help predict or influence these behaviours. Dr. Brick will present a research line showing how personality and social identity relate to pro-environmental behaviour and policy preferences (total N = 3504). Study 1 shows that pro-environmental behaviours are associated with environmental concern, which may be driven by the personality trait Openness. Studies 2-5 find that social identification with environmentalists uniquely predicts behaviour and policy preferences, and reveals no unique contribution of implicit measures. In Studies 6-8, environmentalist identity interacts with the public visibility of behaviour to predict behaviour frequency in a multi-level model controlling for perceived difficulty and effectiveness. Studying reactions to environmental problems provides opportunities for both public impact and basic science on cognition, social influence, and action.


Psychology Building, Room 1.33 / 1.34